Creating a successful Lobby Campaign depends on numerous factors.
Follow the following well-researched tips to create a lobby, which
reflects its objectives and achieves its goals.
| Before you begin creating your
Lobby, you must decide the goal of the lobby. Clearly define
a list of goals or objectives of your lobby. When you create
your Lobby, make sure the content and the title of the lobby
refers to one of the goals or objectives you have outlined. |
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| Give your lobby a descriptive
title. A descriptive and apt title goes a long way in contributing
to the success of your lobby. Also give a brief summary describing
your lobby and its objectives. |
| |
| The beginning of your Lobby should include
an interesting introduction that clearly explains the goal of
your lobby. Your introduction should be able to grab the attention
of potential respondents and encourage their participation. |
| |
| Make your message to the lobby respondents
very compelling and convincing. The message should urge the
respondents to sign your lobby.
People tend to modify your message as they pass it along.
So, include clear beginning and ending markers in your message.
Put a bold row of dashes or something similar at the top and
bottom to achieve this.
Make your message self-contained, as people who have never
heard of you or your cause will probably read it. So define
your terms, avoid references to previous messages on your
mailing list, and provide lots of background, or at least
some simple instructions for getting useful background materials.
The message should ask your respondent to take a simple,
clearly defined, rationally chosen action. You can do this
by clearly defining the action to be taken by your respondents
I the message itself.
One more point to bear in mind while composing an advocacy
message, is to make it easy to understand. It is crucial to
begin with a good, clear headline that summarizes the lobby
issue and the recommended action. Another crucial point o
take care of is to get your facts right. Many people all over
the world will read your message. So keep your message error
free.
|
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| Choose your lobby targets before sending
the lobby to your allies. Take care to choose the right targets
and targets who are concerned with and connected to your lobby’s
objective.
Make sure that you target those people who can and have the
power to make things happen. Also take care to include those
people who are lobbying for the same issue in your target
list. This helps rally more allies on to your side. |
| |
| The success of your lobby to a great extent depends
on the support you receive from your lobby allies. The more
allies you have, the greater the chances of your lobby being
successful.
The power of public opinion is immense and there is no better
way to gather public opinion than by rallying like-minded
and informed allies on your side. |
| |
| Send your lobby to a sample set of allies. Test the response
to your lobby by observing the response of the sample allies
in order to feel the pulse of your intended allies. |
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| Talk about a current issue or topic in your lobby. If attention
in your community is focused on a breaking news story or an
ongoing controversy, use that issue as the topic of your lobby.
This helps your allies connect to the lobby well and identify
themselves with the lobby. |
| |
| Give voice to the community's needs and aspirations in the
lobby. Help your community members put forth their views through
your lobby. The lobby should communicate clearly to members
of the community that they have to voice their opinions and
stand up to their rights. You can provide a public service by
creating a lobby, which reflects the needs of your community
and thereby develop a public voice. |
| |
| Make sure to use simple and easy-to-understand
language while describing your lobby, composing the advocacy
message and while writing emails to your lobby targets.
Use plain language, not jargon. Check your spelling. Use
short sentences and simple grammar. Choose words that will
be understood worldwide, not just in your own country or culture.
Solicit comments on a draft before sending it out. |
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Here are a few additional tips that will help you create
a successful Lobby Campaign.
- Make the lobby visually appealing. A lobby,
which looks pleasing to the eye, has a greater chance of
receiving more responses than an unappealing lobby.
- At the end of your lobby, provide a place
for respondents to add comments and thank them for their
assistance.
- Say something new and appropriate. Try
and choose a topic that is real. This helps you form a voice
of your own.
- Know about the issue you are lobbying
for. Make sure that you know all the facts concerning the
lobby topic.
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